Last week in this space, I posited the theory that, with almost seven out of ten people overweight (including over 30 percent obese), the reason most people don’t stick with their diets long enough to reach goal weight is because they give up when the pounds don’t drop “fast enough.” Logically, that makes no sense. After all, a slow weight loss is still preferable to no weight loss, which is the inevitable result when one throws in the towel altogether.

Of course, the motive for quitting isn’t rational; it’s one of two emotional reasons. The first reason we are so desperate to speed diet is that we fear motivation will vanish before we reach our goal, and we’ll end up spent, frustrated, and still fat. That is born of the false belief that motivation leads behaviors. Last week, I explained how motivation follows behavior and therefore we can motivate ourselves whenever we desire by engaging in behaviors. Due to limited space, I couldn’t address the second reason we quit, which I’ll do today.

That second reason we are in such a hurry to lose weight — as opposed to in a thought-out, healthy, and sustainable manner —

is complicated, but in part due to the fact that “fat shaming” is still accepted, even when so many other tactless slurs are now considered loutish and vulgar. The humiliation and guilt of being overweight casts its sufferers as lesser and out of control. The overweight are recipients of ignorant, countless wagging fingers — in person and throughout the media — proclaiming boorishly that if they possessed better willpower and a stronger moral character, they’d be thin. Condescending, hurtful, and hateful messages are hurled without end.

The unfairness of how society treats its citizens of size however is not the issue.

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