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You are here: Home / Archives for nouns

Verbs Versus Nouns

July 31, 2014 by Scott "Q" Marcus Leave a Comment

Language evolves; it’s a living entity.

websters-dictionary

As example, in the 1700s, what was a “butt-plate?”

If you thought it to be the 18th century version of shape wear or something on which you placed your “pratts” (buttocks), you’d be completely wrong. Rather, it was the metal plate at the “butt end” of a musket, used to protect the wood and possibly make the butt a better weapon unto itself.

Moving into the late 1800s, “seven miles behind the moon,” had nothing to do with astronomy. Rather, it was a way of saying someone was “crazy,” or “out there.”

We needn’t look too far into the past to see this evolution.

In our lifetimes alone, the use of words has drastically changed. I’m probably the only person on the planet who still uses the term “righteously bitchen.” Yet when I was a teen, that manifestation was about as common as platform shoes and aviator glasses. Now it’s heard as often as we see pet rocks.

This year, the latest additions to Webster’s dictionary included “crowdfunding,” “selfie,” and “fracking;” three terms that would have made its users seem seven miles behind the moon in the very recent past. [Read more…]

Filed Under: Baby Boomers, Communicating, Conflict Management, Happiness, Newspaper Column, Power of Attitude, Relationships, Self Talk Tagged With: communication, conflict, conflict resolution, disciplinary action, feelings, handling conflict, language, nouns, verbal communication

You Don’t Know Who You’re Messing With

January 23, 2013 by Scott "Q" Marcus Leave a Comment

I conduct a monthly seminar, Marketing 101, for the Northern California Small Business Development Center, known as the “SBDC.” I am fortunate to have piloted this session for the better part of a decade. One of the relevant factoids I’ve uncovered over that time is that a satisfied customer will tell five of his friends that he had great service, while his unhappy counterpart will spread forcefully the message of his discontent to 13.

The exact numbers might be debated but that would miss the broader point:

When someone wrongs us with dreadful service, our first thought is, “You don’t know who you just messed with!”

Come on, be honest, isn’t that the truth? Bad service has happened to you, right? And your reaction is to launch forth — sometimes with quixotic zeal — on a “mission” to bring down the offending business and correct the travesty of this injustice, while informing all you meet to steer clear of that worthless enterprise. I know I’ve done it. I’m sure you have too.

That caused me to ponder why in situations like that, we consider ourselves powerful and important; while in other circumstances, we give away that same influence.

It’s because of adjectives.

(Huh?)

[Read more…]

Filed Under: Newspaper Column, Psychology, Self Talk Tagged With: adjectives, attitude, discontent, labels, nouns, power of words, self acceptance, self esteem, self fulfilling prophecy, self-talk

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