We think in words.
Our thoughts determine our actions, which guide our actions.
Therefore, the words we choose determine our lives.
At the beginning of each year, my wife and I sit down at a local coffee shop and we make plans for what we’d like the year to look like. At that meeting, we:
- Set our goals for the year
- Determine our priorities
- Set our intentions
- Picture what we’d do “if money were no object” (I can assure you I’d be writing this from a tropical climate if that came to be)
- Determine what we are releasing that served us well in the past but no longer fits (including grudges, resentments, habits, and material clutter)
What might be the most important item on our agenda is choosing a word for the year. Call it a theme if you wish.
In 2014, we chose “Prosperity.” In 2015, we picked “Abundance.”
This year we opted for “Gratitude,” a feeling or attitude in acknowledgment of a benefit that one has received or will receive.
Market – people often tell me they forget to market their business. I remember a woman many years ago telling me she hates marketing. So every day she spends the first 30 minutes of her day doing the thing she hates most – marketing. 
