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You are here: Home / Archives for ad campaign

Captain Obvious Goes on a Diet

May 6, 2015 by Scott "Q" Marcus Leave a Comment

I wonder if my dog Willie gets bored walking the same route every day.

dog-formerly-known-as-willie

My inclination is that he doesn’t, but what do I know? Maybe he gets as tired of peeing on the same bushes as I do as walking the same sidewalks. Anyway, bottom line is I take him out on a long walk every morning and, to be honest, can sometimes find it dulling. The solution? I plug in my always-falling-out-of-my-ear-buds and listen to radio.

That backstory in itself is a long walk to explain how I came about hearing an ad for yet another “miracle weight loss product.”

I’ve been writing this column for more than a decade and if you’ve followed it more than, oh, about three weeks, you know that “miracle weight loss products” are one of my prime bugaboos, causing me to become very curmudgeonly and my head to explode. This was no exception; especially because the first words in the advert — even before I knew what was being promoted — were,

“A healthy diet and exercise plan should be part of any weight reduction routine.”

[Read more…]

Filed Under: Diet, Newspaper Column, Rant, Weight Loss Tagged With: ad campaign, annoying advertisements, diet scams, healthy weight loss, scams

Video: Humorous Ad About Imperfect Humans

May 13, 2014 by Scott "Q" Marcus Leave a Comment

I was doing some work with the television on in the background and this ad came up. It flagged me because of its reference to “imperfect.” It’s also funny.

Enjoy.

Filed Under: humor, Overcoming Perfectionsim, Video Tagged With: ad campaign, funny, humor, imperfection, insurance companies, liberty mutual, videos humor

Brilliant Ad Campaign from Australia

January 18, 2009 by Scott "Q" Marcus Leave a Comment

As I’ve said before: “People don’t buy what they need, they buy what they want. (They back it with logic.)” What that means is the that people (um, that’s you, me, and your customers) first respond to the feelings of the message. Then – and only then – do they analyze the details, deciding if they want to buy.

With that in mind, Tourism Australia has launched this absolutely brilliant ad campaign.

[Read more…]

Filed Under: Business Goals, Communicating, Misc, Video Tagged With: ad campaign, advertising, australia tourism, baz luhrmann, consistency of message, effective marketing, feelings, tourism australia, tv advertising, Understanding customers

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