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You are here: Home / Archives for tv advertising

Brilliant Ad Campaign from Australia

January 18, 2009 By Scott "Q" Marcus

As I’ve said before: “People don’t buy what they need, they buy what they want. (They back it with logic.)” What that means is the that people (um, that’s you, me, and your customers) first respond to the feelings of the message. Then – and only then – do they analyze the details, deciding if they want to buy.

With that in mind, Tourism Australia has launched this absolutely brilliant ad campaign.

[Read more…]

Filed Under: Business Goals, Communicating, Misc, Video Tagged With: ad campaign, advertising, australia tourism, baz luhrmann, consistency of message, effective marketing, feelings, tourism australia, tv advertising, Understanding customers

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