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You are here: Home / Archives for International Inspiration Index

Hanging Out With a Better Class of People

May 25, 2011 by Scott "Q" Marcus

For the majority of presentations I conduct, I administer an on-line anonymous survey to get a better feel for what’s going on inside the organization.

Question number one is, “On a typical day, how would you rate your attitude?”

Respondents choose from five answers:

  • Extremely upbeat
  • Pretty Good
  • Average
  • Below average
  • Extremely poor

I’ll fess up the fact that it’s not a very scientific question, but neither do you need to work for NASA to answer it. In a nutshell, it’s a fancy way of saying, “How ya’ doin’?”

Out of the thousands who have responded, approximately 79 percent have said that their average-day attitude is “pretty good” or “extremely upbeat.” In effect, that could mean that you — the person reading this — has about an 79 percent chance of saying your attitude (most of the time) falls in one of those two categories. (By the way, only one percent responds “extremely poor.”)

Another way to parse that would be, if we were to ask people to use a one-to-ten scale, with the highest number being “ecstatic,” and the bottom being “suicidal;” the regular person on an ordinary day would say, “It’s about eight.”

Question two rates in the same fashion the attitude of those with whom we interact most often: family members, co-workers, and friends. Here the indicator slides to 52 percent. Using the same interpretation as above, that implies that we feel that, although we’d give ourselves an “eight,” we’d label others a “five.” (Imagine how much it would deteriorate if they didn’t have the pleasure of our charming, upbeat positivity to buoy their sagging moods!)

Finally, question three inquires about, “The attitude of those with whom you come in contact on a daily basis?” That scope involves everyone else we bump into, such as clerks, attendants, or phone reps, in effect the river of population flowing across our paths in a typical 24-hour period.

Using the same measuring scale, we sense that only about 31 percent of “those people” possess a “pretty good” or “extremely upbeat” outlook. To spin that yet one more way, we feel that only about one out of three, or one-third, of everyone we meet has a better-than-average attitude.

YourAttitude

In summation [Read more…]

Filed Under: Communicating, Conflict Management, Intentions, International Inspiration Index, mental health, Newspaper Column, Poll or Survey, Power of Attitude, Psychology, Relationships, Self Talk Tagged With: anonymous survey, attitude, co workers, family members, perceptions, pleasure, typical day

Guerilla Marketing: Clever Use of Email Autoresponder

July 25, 2009 by Scott "Q" Marcus

June’s sample size for the International Inspiration Index is larger than the previous two months, in part due to what I would like to consider a clever use of my email’s auto responder. Most people use their auto responder when they leave their office for awhile. We’ve all received those emails:

“I am out of my office until hell freezes over. I will check my email when I return. In the meantime…”

So, I thought, “Why not use the auto responder as a marketing tool even when I’m in town?”

I use it to promote something I consider important and since I get so much email in a day, it makes sense to broadcast to everyone who sends me email — including people I don’t know. I mean, after all, if I have message I want to get out, why not really get it “out there?”

So, I change my auto responder pretty regularly. In the latter half of June, I could see that the responses to the I3 were weaker than I wanted, so I turned on my auto responder and I set it up to broadcast to anyone who sent me an email. (My auto responder has an intelligent feature so it will only send you a reply once per week so my regular emailers will not get the same message over and over and over again. When I change the message, it resets the database.)

In the auto responder, I stated:

I’ll respond to your email as soon as I can. However, in the meantime, please help me with my long-term project by taking this survey: http://www.AttitudeIndex.com

Answer the 4 questions. It’s anonymous. It’s a survey on attitude. Please refer it to others also.

Thank you.

What happened?

That’s the cool thing. My survey responses really climbed. Also, because my survey’s closing page directs them to other web pages of mine, several people continued on to see what else I do and from that, several people signed up for my newsletter, including people I would have never thought of.

Social Networks Kick In and Spread the Message!

facebookOne of my good friends, Jess Pettit, is extremely active on Facebook. Because she speaks to colleges, she has a few thousand friends. She got the autoreply and forwarded it out to her network. That really kicked it into high gear! Normally, I’ll get one or two people a day who respond to my survey. The day Jess sent it out, I had 25.

I regularly change my auto responder now when I have a message I want to get out.

Filed Under: Communicating, International Inspiration Index, Misc, Poll or Survey, Power of Attitude Tagged With: attitude, auto responder, autoresponder, email, facebook, good friends, guerilla marketing, inspiration index, jess, pettit, social networking, social networks

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