I don’t know whether I like this more because it’s such a brilliant marketing campaign or because it’s just so freakin’ cool!
If you’re happy with those around you, show it.
It doesn’t have to be a large demonstration. You can show how much you care by picking up a small gift now and then. Buy a $5 gift card. Send a cute greeting card.
If money is an issue, leave a note or make a phone call.
The reaction you receive will give you as much pleasure as it will give them.
Every Monday, a new motivational memo is posted. Subscribers to ThisTimeIMeanIt.com’s coaching service get this – and many more benefits – sent to them directly. If you’d like to know more, follow this link.
I am writing this on what is traditionally called “Black Friday,” the day after Thanksgiving that accounts for so many retail sales. At a Walmart near Los Angeles, a woman allegedly (or apparently) used pepper spray on fellow shoppers, presumably (details are still sketchy) to get others to move away from a display so she would be able to nab some low prices. We hear these disturbing reports almost every year. A few years ago, someone was crushed as the crowd pushed into a store to get first shot at the “best deals.”
I find the whole thing sad.
I understand that this was an “isolated incident,” and – at least in my opinion – something must be wrong with someone to resort to tactics such as those in order to get some great holiday prices. However, to me, there is a bigger issue at hand: “Where do we find happiness?”
I was not at that department store, and – in full disclosure – I try to avoid “Black Friday Sales” like the plaque. I do not like being jostled in mobs. I do not like getting up early – nor going out late. I do not like shopping. I hear stories of people camping out in order to be “first in line,” and I am always perplexed by the type of person who would do that. I am particularly bothered by the latest trend where stores are now opening on Thanksgiving itself, trying to jump start Black Friday (will Thanksgiving be called “Grey Thursday” soon?)
It bothers me primarily for two main reasons:
1. Thanksgiving is a holiday dedicated to spending some time feeling grateful. In my opinion (and I accept it is only that), one does not show gratitude by trying to get the best place in line to save 50% on home electronics.
2. I feel for the employees who must work these ridiculous hours. I understand that on some level, it’s a choice. However the combination of today’s poor economy and the fact that the management team probably won’t be giving up their family time to man the registers, leads me to believe “choice” is a fairly generous choice of words.
Therefore, with such biases, I’m probably not going to be a spokesperson for any “Support Black Friday” Association. (And I also accept that people of good faith might not share my opinion. I respect that and hope you do the same for me.)