This so completely illustrates the power of attitude in a humorous fashion. Check it out. Extremely funny.
Brilliant Ad Campaign from Australia
As I’ve said before: “People don’t buy what they need, they buy what they want. (They back it with logic.)” What that means is the that people (um, that’s you, me, and your customers) first respond to the feelings of the message. Then – and only then – do they analyze the details, deciding if they want to buy.
With that in mind, Tourism Australia has launched this absolutely brilliant ad campaign.