One of the main objectives behind this site is to help improve communication as I believe one of the biggest barriers we face to achieving our objectives is not being able to properly communicate. I don’t mean that to come out as we’re illiterate; more that we don’t tend to look at “the big picture.”
Most of communication is “below water;” it’s non-verbal – especially attitude. (One of my most popular presentations is about how attitude communicates.) However, there’s still a lot to be said for what is said.
This commercial video illustrates that beautifully.
Kudos to Purplefeather Online Marketing for producing it.
If you would like to see an edited version of the keynote presentation on this topic, you can follow this link.