In a previous lifetime, when I was in radio, there was an expression:
“You can tell how successful a disc-jockey is by the size of the trailer attached to his car.”
This was a reference to how often on-air personalities had to pack up and move, usually seeking larger markets or better opportunities.
Such is the saga as to how Humboldt County became my home.
Much like Harry Chapin’s song, “W-O-L-D,” I bounced around the western U.S., ending up as morning personality and music director at a classic rock station in Southern California, where I also published an industry newsletter. A newly hired consultant for a pair of radio stations among the redwoods followed my periodical and brought me up here. Initially, my strategy was to remain “a couple of years” and take family and trailer to San Francisco. If 31 years constitutes “a couple of years,” I might still be on track. Elsewise, it looks like I’m here for the duration.
After leaving radio with a background in promotion, I earned my take as a marketing consultant (which I still do at times). Some of my clients were political campaigns.
Following so far? (There will be a test.)
Anyhoo, a dozen years ago, I was one cog in the wheel of a team that helped manage the successful campaign of a local official, who was since been re-elected twice, and is now retiring. We don’t see each other very much these days. It’s not that there’s any animosity, quite the contrary; he’s always very warm when we bump into each other. It’s just, you know how life is, right? He’s doing his thing and I do mine. However, recently his “team” personally reached out to me, extending a special invitation to his retirement soiree, basically saying, “You were there at the beginning. It would be great if you showed up.” [Read more…]