2010 Recap of the International Inspiration Index (The “I3″)


The purpose of the I3 (The International Inspiration Index) is to get a feel for how people are feeling, what’s bothering them, and their outlook for the future. It started in late April 2009. If you would like to take the ongoing I3 survey, go to  www.AttitudeIndex.com

Questions #1 #2: How’s your attitude – as well as those around you

With almost 600 respondents in 2010, here’s how it ended up.

One thing that was consistent through out the year was that we tend to think our attitude is better than the attitude of those around us. (The thing to keep in mind is they are thinking the same thing.) That doesn’t seem like it’s a big deal unless the difference between those two numbers grows to be very large. The reason that’s a problem is that we have to remember “Attitude Communicates.” So, if I think your attitude is lousy, I will react to you as if you are treating me poorly. You will pick that up of course and transmit it back immediately.

If on the other hand, I perceive that your attitude and my attitude are very close, I’ll treat you more like a peer. You will do the same. Scott’s Rule: What we perceive of others is accurate – even when it’s not. (At first blush that doesn’t make sense, but think about it and I’m sure you’ll agree.)

Question Three: What concerns you?

Twenty 10 was the year of the “Three Es” It’s no surprise that the number one issue affecting our attitude in 2010 was the Economy, with Environment and Education tied for #2. Rating lowest on the list was Terrorism.

Question Four: What do you think about the future?

One reason for the I3 is try and develop a predictive tool as to what our attitude will be like in the future. A trend that has been consistent since the inception of the I3 is that the further into the future we look, the more optimistic we tend to be. If one averages all the results from last year, here’s what we see:

Understanding the Scores:

On questions #1 and #2, “five” is an excellent attitude and “one” is a horrible attitude, “three” would be average.

For question #3, “five” means greatly concerned, “one” means not at all concerned.

For question #4, “five” is extremely optimistic and “one” is extremely pessimistic.

If you would like to take the ongoing I3 survey, go to www.AttitudeIndex.com
If you would like to see all postings regarding the I3, follow this link.


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