Author Archives | admin

Clever Advertisement from Liberty Mutual

Thursday, March 18, 2010

0 Comments

I tend to be quite skeptical of insurance companies these days. (Who isn’t?) This ad caught my eye as I thought it was extremely clever – and with a powerful message. I feel good watching it. Something that triggers good feelings causes action. If you like that post, try these...None - this is really unique [...]

Continue reading...

7th Analysis of the International Inspiration Index (I3)

Saturday, February 20, 2010

1 Comment

One trend that has been consistent since the inception of the I3 is that the further into the future we look, the more optimistic we tend to be.

Continue reading...

Video: Brilliant Ad from New Zealand About Attitude

Friday, February 19, 2010

0 Comments

This so completely illustrates the power of attitude in a humorous fashion. Check it out.  Extremely funny. If you like that post, try these...Brilliant Ad Campaign from Australia

Continue reading...

Poorly named websites

Monday, February 15, 2010

1 Comment

All of these are legitimate companies that didn't spend quite enough time to consider how their online name might appear! These are not made up. Check them out yourself.

Continue reading...

6th Analysis of the International Inspiration Index (I3)

Wednesday, January 20, 2010

0 Comments

The purpose of the I3 (The International Inspiration Index) is to get a feel for how people are feeling, what’s bothering them, and their outlook for the future. It started in late April, 2009 and is published every one to two months. This month, we continue with short term as well as longer-term predictions! If [...]

Continue reading...

5th Analysis of the International Inspiration Index (I3)

Sunday, December 13, 2009

2 Comments

Finally, the big question, basically, "Where do you think we're going?" OK, I'll admit it, this is really a shot in the dark as none of us has a crystal ball. That said, people continue to be more optimistic about the long term than they are about the short term.

Continue reading...

4th Analysis of the International Inspiration Index (I3)

Friday, November 6, 2009

0 Comments

The purpose of the I3 (The International Inspiration Index) is to get a feel for how people are feeling, what’s bothering them, and their outlook for the future. It started in late April, 2009. Due to a great deal of traveling during September and October, I was not able to update it for almost two [...]

Continue reading...

Old Spice: Still the Classic – Great Promotion

Tuesday, September 8, 2009

0 Comments

I bought a bottle of body wash last week. (My wife teases me that I spend more on that kind of stuff than she does.) I like Old Spice, not the newer scents, just the original. When I got it home, I noticed the back of the bottle. Very, very clever. If you like that [...]

Continue reading...

3rd Analysis of the International Inspiration Index (I3)

Friday, September 4, 2009

0 Comments

Despite the dip in attitude last month, we've seen an upsurge this month. As a matter of fact, both are at the highest we've seen so far.

Continue reading...

2nd Analysis of the International Inspiration Index (I3)

Sunday, July 26, 2009

1 Comment

Overall, the top five things that concern us overall for the entire three month run (i.e. highest averages) are: 1. Economy; 2. Environment; 3. My personal job; 4. Education; 5. Public Health In a nutshell, we are more optimistic about the long-term future (10 years) than about the short-term.

Continue reading...

Guerilla Marketing: Clever Use of Email Autoresponder

Saturday, July 25, 2009

1 Comment

We've all received those auto replies: "I am out of my office until hell freezes over. I will check my email when I return. In the meantime..." So, I thought, "Why not use the auto responder as a marketing tool even when I'm in town?"

Continue reading...

First Analysis of the International Inspiration Index

Wednesday, June 17, 2009

0 Comments

Although April was not a full month, it rated a 3.4, so technically we could say that we’re feeling better in May than we were in April. Will we continue to move forward?

Continue reading...

Humor: Funny Management’s Prayer

Saturday, June 13, 2009

0 Comments

So far today, God, my employees have been just great! They haven’t grumbled, lost tempers, 
gotten grumpy, nasty, selfish, over-indulgent, 
or told any customers to mind their own business and 
“figure it out for yourself!” I really am glad about that...

Continue reading...